오형균 더워터멜론 ECD, 칸 라이언즈 2023 예선 심사위원으로 선정
오형균 ECD, 브랜드 익스피리언스 & 액티베이션 라이언즈 부문 예선 심사 맡아아시아 최초 칸 '티타늄 라이언즈' 수상, 국내외 광고제서 국내 최다 수상 기록 보유칸 라이언즈 2023, 6월 19일부터 23일까지 프랑스 칸서 열려
기사입력 2023-04-27 00:36:30 | 최종수정 2023-04-27 11:13:49 | 김수경 기자 | muse@newdailybiz.co.kr


▲ 오형균 더워터멜론 ECD. ⓒ브랜드브리프

오형균 더워터멜론(the.WATERMELON) ECD(Executive Creative Director, 제작전문임원)가 칸 라이언즈 2023 예선 심사위원으로 선정됐다.

27일 칸 라이언즈 조직위원회에 따르면 오형균 ECD는 세계 최대의 크리에이티비티 축제인 칸 라이언즈(The Cannes Lions International Festival of Creativity)가 주최하는 칸 라이언즈 어워드의 '브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)' 부문 예선 심사를 맡게 됐다.

올해 칸 라이언즈 예선 심사위원은 58개국 197명의 글로벌 크리에이티브 업계 리더들로 구성됐으며 국내에서는 오 ECD가 유일하게 포함됐다. 예선 심사위원들은 원격으로 출품작을 심사하게 된다.

오형균 ECD는 "상을 받아야 좋은 광고인 것은 아니지만, 좋은 광고가 상을 받는 것은 당연한 일"이라며 "훌륭한 캠페인들이 빛을 받을 수 있도록 세심히 살펴보겠다"는 소감을 전했다. 


▲ 오형균 더워터멜론 ECD. ⓒ브랜드브리프

오형균 ECD는 앞서 제일기획에서 삼성전자 갤럭시 S2부터 S5까지 ATL과 IMC 캠페인을 제작했으며, 국내 대행사 최초로 클라이언트에게 아이디어를 먼저 찾아가 제시하는 선제안팀을 만들었다.

그는 삼성생명 마포대교 생명의 다리 캠페인, 유니클로 히트텍 윈도우 캠페인, 삼성화재 소화기꽃병(Firevase) 캠페인 등을 총괄 제작해 아시아 최초로 칸 라이언즈에서 티타늄 라이언즈를 수상하는 등 총 13개의 라이언즈 트로피를 획득하는 등 글로벌에서도 뛰어난 크리에이티비티 능력을 인정받았다.

그 밖에 클리오 어워드 그랑프리, 런던 인터내셔널 어워즈, 뉴욕 페스티벌, 원쇼 어워드, D&AD, ADC, 애드페스트, 스파이크스 아시아, 레드닷 어워드 등 국내외 광고제에서 148회라는 국내 최다 수상기록을 보유하고 있다. (국제 광고제 115회, 국내 광고제 33회)

사이먼 쿡(Simon Cook) 라이언즈(LIONS) 최고경영자(Chief Executive Officer, CEO)는 "칸 라이언즈의 본선 진출작을 확정짓는 1차 심사는 매우 중요하다"며 "올해 예선 심사위원들은 전문 지식을 갖춘 세계적인 수준의 인재들로 구성됐다. 심사위원들의 노고에 미리 감사의 말을 전한다"고 밝혔다.

칸 라이언즈 2023 예선 심사위원 명단은 아래와 같다.

클래식 트랙(Classic Track)

△ 필름 라이언즈(Film Lions)

Andreas Tatzreiter, CEO, Executive Creative Director, Spießer & Spinner, Austria

Anisa Dzindo, Executive Producer / Producer, B-Reel Films, Sweden

Anne Boothroyd, Executive Creative Director, Freelance (previously Dentsu Creative), New Zealand

Bart Vande Maele, Head of Production, Happiness, Belgium

Binaifer Dulani, Creative and Founding Member, Talented, India

Cj de Silva-Ong, Executive Creative Director, TBWA\SMP, The Philippines

Corinna Martínez, Head of Production, Mastodonte, Mexico

David Caballero, Chief Creative Officer, Wunderman Thompson, Spain

Eirik Sørensen, Creative, TRY, Norway

Francisco Bledel, Executive Creative Director, Publicis Argentina, LATAM

Helen King, Digital Director Creative, adidas, Global

Hiroyo Kanehako, Creative Director, Dentsu Inc., Japan

Jake O'Driscoll, Creative Director, Boys + Girls, Ireland

Jin Yang, Creative Partner, Leo Burnett, Taiwan

Johanna Lubin, Global Marketing Manager, Brand Purpose, Social Impact & Community, Global

Juan Rueda, Director and Partner, Akira Cine, Colombia

Marielle Wilsdorf, Chief Creative Officer, GGH MullenLowe GmbH, Germany

Miguel Bemfica, Chief Creative Officer, VMLY&R, MENA

Nopharit Dusadeedumkoeng, Deputy Executive Creative Director, Wolf Bkk, Thailand

Tim Fremmich Andresen, Creative Director, NORD DDB, Denmark

Volkan Dalkilic, Chief Creative Officer, Havas Turkiye, Turkey

△ 아웃도어 라이언즈(Outdoor Lions)

Ahmed Mustafa, Executive Creative Director, Adcom Leo Burnett, Pakistan

Akama Davies, VP, Global Solutions and Operations, GroupM Nexus, Global

Alan Hairong Ji, CMO & VP, Focus Media, China & Japan

Andrew Brunton, Managing Director, EMEA, Billups, EMEA

Angie Tijam-Tohid, Executive Creative Director, Havas Ortega Group, The Philippines

Arah Kim, Associate Creative Director, Wieden+Kennedy, Mexico

Damisa Ongsiriwattana, Co-Founder / Chief Creative Officer, SOUR Bangkok, Thailand

Damon Stapleton, Chief Creative Officer, The Monkeys, New Zealand

Donevan Chew, Chief Creative Officer, Havas Immerse, Malaysia

Finnja Skornia, Creative Director, DDB Group, Germany

Gerardo Vazquez, Creative Director, VMLY&R, Puerto Rico

Ivo Purvis, Executive Creative Director, Dentsu Creative, Portugal

Juan Gómez, Brand Manager, Banco de Bogotá, Colombia

Laura Villanueva Chávez, Brand, Communications & Insight Manager, Mibanco, Peru

Man Wai Wong, VP, Group Creative Director, Design, Leo Burnett, Canada

Manuel Wenzel, Chief Creative Officer, TBWA\Switzerland AG, Switzerland

Moumita Pal, Senior Creative Director, FCB, India

Nayeli Kremb, Creative Director, Perfect Fools, Sweden

Nicolas Gaspart, Copywriter, mortierbrigade, Belgium

Nicolas Geahchan, Executive Creative Director, Wunderman Thompson, Qatar

Pia Lystad, Art Director, POL, Norway

Yoofi Breww, Creative Director, MullenLowe Accra, Ghana

△ 인쇄&출판 라이언즈(Print & Publishing Lions)

Carlos Fernandez Oxte, Head of Creative / Executive Creative Director, Archer Troy, Mexico

Ida Gronblom, Executive Creative Director, FCB, USA

Maria Lujan Donaire, Executive Creative Director, HOY by Havas, LATAM

Nadia Charif, Senior Art Director, Dentsu Creative, Italy

Ravi Shanker, Chief Creative Officer, Publicis Groupe, Indonesia

Rianna Woods, Senior Art Director, Wunderman Thompson, UK

△ 라디오 & 오디오 라이언즈(Radio & Audio Lions)

Carol Lambert, Creative Director, Creative Consultant, Ireland

Francisco Cavada, Chief Creative Officer, BBDO, Chile

Leen Renders, Director, Het Geluidshuis, Belgium

Nathalie Hasson, Head of Audio Narrative & Podcasts, HRCLS, France

Oje Ojeaga, CEO / Chief Creative Officer, Up In The Sky, Nigeria

Pipo Morano, Executive Creative Director, Grey, LATAM

크래프트 트랙(Craft Track)


△ 디자인 라이언즈(Design Lions)

Aurélie Scalabre, Creative Director, BETC, France

Haoxi Lv, Senior Design Expert, Ant Group, Mainland China

Jonathan Johnsongriffin, VP, Global Brand Creative, Google Brand Studio, Google, Global

Mohammed Sehly, Executive Creative Director, Leo Burnett, Saudi Arabia

Prue Jones, Design and Creative Director, Accenture Song, Australia

Shekhar Badve, Founder Director, Lokus Design Pvt. Ltd., India

△ 필름 크래프트 라이언즈(Film Craft Lions)

Aaron Leung, Head of Copy, Bates Pan Gulf LLC, UAE

Adrian Aspani, General Manager, LaDoble, Buenos Aires, Ciudad de Mexico, Madrid, Miami

Anne Akande, VFX Producer, Unini Productions Limited, UK

Belén Garau, Founder / Service Producer, The Local Production Company, Spain

Christina Yu, Director, Merchant, Canada

Damir Ciglar, Co Founder / CEO, Imago Ogilvy, SEE

Deh Bastos, Creative Director, Publicis Brasil, LATAM

Ewan Yap, Creative Director, TBWA\Media Arts Lab, Mainland China

Fiona King, Global Director of Production, Sweetshop, Global

Jeana Theron-Khoury, Film Director, Darling Films, South Africa

Karim Naceur, Global Head of Tv Production, BETC, Global

Kimberly Chin, Founder / Creative / Composer, Pitch Audio+Magic, Malaysia

Linnea Roxeheim, Director, Giants & Toys, Sweden

Martin Furze, Creative Director & Director, Bacon Production, Global

Ronak Chugh, Director, Rooted Films, India

Santiago Chaumont, Director, Central Films, Mexico

Shima Green, Director / Photographer, Craft Worldwide, USA

Silvia Bergamaschi, Senior Producer, Indiana Production SPA, Italy

Stylianos Cotionis, CEO and Executive Producer, Foss Productions, Greece

Tobias Fueter, Co-Founder & Director, stories AG, Switzerland

Wuthisak Anarnkaporn, Film Director / Founder, FACTORY 01, Thailand

△ 인더스트리 크래프트 라이언즈(Industry Craft Lions)

Atiya Zaidi, Managing Director / Executive Creative Director, BBDO, Pakistan

Davor Bruketa, Chief Creative Officer, Bruketa&Zinic&Grey, Croatia

Mahesh Ambaliya, Creative Director, VMLY&R, India

Marie-Elaine Benoit, Creative Director, Branding & Design, Sid Lee, Canada

Pedro Americo, Executive Creative Director, McCann, Germany

Sally Anderson, Creative Director, MetaDesign, China


인게이지먼트 트랙, 링크드인 파트너십(Engagement Track | In partnership with LinkedIn)


△ 다이렉트 라이언즈(Direct Lions)

Adrian Yeap, Executive Creative Director, Publicis, Singapore

Agnieszka Klimczak, Creative Partner, FCB&theMilkman, Poland

Anke Roell, Head of Copy, HeimatTBWA\, Germany

Ben Sever, Chief Creative Officer, Co-CEO, and Partner, Havas, Israel

Carla Leveratto, Head of Creative Works, Google, Italy

Christel Chong, Creative Director, DDB, Hong Kong SAR

Diana Ceausu-Caverly, Global Chief Strategy Officer, MRM, Global

Ebba Grenninger, Deputy CEO and Creative Director, Jung Relations, Sweden

Jake Barrow, Group Executive Creative Director, VMLY&R, Australia

Jorge Eliecer Pinto, Executive Creative Director, MullenLowe SSP3, Colombia

Kimmy Liu, Executive Creative Director, Cheil PengTai Beijing, Mainland China

Luis Enriquez, Chief Creative Officer, VMLY&R, Mexico

Lulo Calio, Chief Creative Officer & Founding Partner, Togetherwith, Argentina

Magd El Sherif, Co-Founder and Managing Partner, matter, Egypt

Manuel Ostyn, Creative Partner, Joe Public, Belgium

Matilda Egere-Cooper, Editorial Director, Dentsu Creative, UK

Rene Verbong, Executive Creative Director, DEPT®, The Netherlands

Rita-Maria Spielvogel, Creative Director, BBDO Wien, Austria

Roehl Sanchez, Chief Creative Officer, BIMM, Canada

Sergio Franco Tosso, Executive Creative Director, Fahrenheit DDB, Peru

Vincent Montocchio, Executive Creative Director, CIRCUS!, Mauritius

Whitney Michel, Executive Creative Director, Uniworld Group, South Africa

△ 미디어 라이언즈(Media Lions)

Abelardo Ibanez, CEO, Zenith Media, Spain

Alicia Lorenzo, SVP Revenue Growth & Corporate Communication Director, Ignis Media Agency, Argentina

Ami Qian, CEO, Carat China, Mainland China

Clare Trafankowska, Managing Director, iProspect, dentsu, South Africa

Elda Choucair, CEO, Omnicom Media Group, MENA

Emilie Perrier, VP Havas Play Content & Media Partnerships, HAVAS PLAY, France

Ender Buruk, CEO, Mindshare, EMEA

Gaurav Virkar, P&G Global Media Leader, Procter & Gamble, Global

Helen Galanis, CEO, Initiative, Canada

Isabelle Dacz, CEO, Wavemaker, The Netherlands

Karine Ysebrant de Lendonck, Chief Media Officer, Publicis Groupe, Belgium

Kelly Rosnell-Shand, Client Partner, Spark Foundry NZ, New Zealand

Miguel Pava, CEO, PHD, Costa Rica

Morten Flamand, CEO, EssenceMediacom, Sweden

Naomi Michael, Chief Marketing & Communications Officer, Asia Pacific, IPG Mediabrands, APAC

Rasmus Philip, Senior Strategist, Uncle Grey, Denmark

Stacy Ann Effs, Senior Director, Strategy, Hearts & Science, USA

Stephen Onaivi, Managing Director, OMD Ghana (mediaReachOMD), Ghana

Takamasa Hirai, Planning Creative Director, ADK Marketing Solutions, Japan

Tal Kedmi, CEO, Reflect Media, Israel

Thomas Jamet, CEO, IPG Mediabrands & UM, France

Valentina Vieira, VP Marketing, Alpina, Colombia

△ PR 라이언즈(PR Lions)

Carol Yeung, Managing Director, Golin, Hong Kong SAR

Carol Warui, Deputy Managing Partner Public Relations & Influence, Ogilvy Africa, Kenya

Damián Martínez Lahitou, CEO & Founder, Feedback PR, Argentina

Deborah De Klerck, Managing Director, Famous Relations, Belgium

Higinio Martínez, GM & Consejero Delegado, Omnicom PR Group, Spain & Portugal

Ivo Půr, Managing Director, Hero & Outlaw a.s., Czech Republic

Jacqueline Bosselaar, CEO, HPB | Het PR Bureau, The Netherlands

Jorg Riommi, Chief Creative Officer Central & Eastern Europe, Publicis Groupe, CEE

Razan Karim, Senior Communications Director, Red Havas Middle East, UAE

Ruxandra Papuc, Executive Creative Director, McCann, Romania

Sandrine Cormary, General Manager, Omnicom PR Group, France

△ 소셜 & 인플루언서 라이언즈(Social & Influencer Lions)

Alberto Quirós, Chief Creative Officer, Jotabequ Grey, Costa Rica

Angelica Alvarado Ariza, VP Beyond Core, AbInbev, Colombia

Baba Touré, Founder, Hammerfest, EMEA

Carla El Maalouli, Marketing consultant, Freelance, MENA

Christina So, Group Digital Planning Director, FCB Aotearoa, New Zealand

Eoin Sherry, Global Executive Creative Director, LePub, Global

Helen Lee, Agency Lead, LinkedIn, Southeast Asia, Hong Kong SAR and Taiwan

Jennifer Hyland, Senior Director, Edelman, Ireland

Lorraine Ann Garcia, Social Media Lead, lululemon, APAC

Mami Koyama, Copywriter / Creative Planner, Dentsu, Japan

Michael Messer, Creative Director, Jung von Matt DONAU, Austria

Niat Asfaw Graca, General Manager, Serviceplan Bubble GmbH, Germany

Omaga Idirigbe, Executive Creative Director, DDB, Nigeria

Pablo Ferrari, Executive Creative Director, Independent, Mexico

Phindile Phiri, Director - Assets Influencer Partnerships Africa, The Coca-Cola Company, South Africa

Rahmon Agbaje, Co-Founder, Loud Parade, UK

엔터테인먼트 트랙, ESL FACEIT 그룹 파트너십(Entertainment Track | In partnership with ESL FACEIT Group)


△ 엔터테인먼트 라이언즈(Entertainment Lions)

Caroline Petruccelli, Head of Agency Production, Publicis Groupe, France

Devin Baker, Creative Director, 72andSunny, USA

Jason Fashade, Managing Director, Social & Experience, Ogilvy, Hong Kong SAR

Matias Anríquez, Creative Director, Wolf BCPP, Chile

Sumeli Chatterjee, Sr. Director, Integrated Marketing & Experiences (IMX), The Coca-Cola Company, India & South West Asia

Zizwe Vundla, CMO, Safaricom, East Africa

익스피리언스 트랙(Experience Track)


△ 브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)

Ashley Knight, Strategy Director, Jam3, The Netherlands

Chantal Silva Zúñiga, Digital Creative Director, DDB, Mexico

Doug Muir, Executive Creative Director, Proof, Canada

Genevieve Hoey, Creative Lead ANZ, 72andSunny, ANZ

Hasib Hasan Chowdhury, Sr. Group Creative Director, Adcomm Ltd., Bangladesh

오형균(HyungKyun Oh), Executive Creative Director, 더워터멜론(the.WATERMELON), APAC

Joachim Kortlepel, Executive Creative Director & Partner, Jung von Matt AG, Germany

Josefina Casellas, Executive Creative Director SS LATAM, R/GA, LATAM

Kazz Ishihara, Group Executive Creative Director, McCann Worldgroup, Japan

Keith Manning, Executive Creative Director, TBWA Hunt Lascaris, South Africa

Lucía Angulo, Head of Creative Business, Accenture Song, Spain

Mahesan M., Executive Creative Director, Cheil Worldwide, APAC

Mauricio Sarmiento, Chief Creative Officer, Leo Burnett Colombia / Publicis Groupe Panamá, LATAM

Paolo Garcia, Chief Creative Officer, Publicis Groupe, Vietnam

Peter Lund, Chief Creative Officer, AKQA, Global

Piotr Osinski, Regional Creative Director, VMLY&R, Poland

Rikke Sofie Jacobsen, Creative, POL Oslo, Norway

Rosana Vilcarromero, Head of Marketing, PlazaVea, Peru

Tamara Greene, Managing Director, Global Brands, Havas Creative Group, Global

Tulan Ma, Chief Creative Officer, BBDO China, Mainland China

Yasmina Boustani, Creative Director, Leo Burnett, UAE


헬스 트랙(Health Track)


△ 헬스 & 웰니스 라이언즈(Health & Wellness Lions)

Annikka Koivu, Director, Health, wellbeing and food, Kaiku Group Ltd, Finland

Brian Wang, SVP, Head of Health, Edelman China, Mainland China

Emuron Alemu, Chief Creative Officer, The Quollective, Kenya

Gretel Lanner, Regional VP Latin America, Edgewell Personal Care, LATAM

Jayesh Nair, Digital Acceleration Lead, EMEA, Bayer Consumer Health, EMEA

Jini Mathai, Regional Head-Southeast Asia, Havas Health and You, Southeast Asia

Kai Baumann, Associate Creative Director, IPG Health, Germany

Lori Bullock, SVP, Executive Producer, Digitas Health, USA

Louise Ljungberg, Deputy CEO, ABBY.WORLD, Sweden

Mandie van der Merwe, Chief Creative Officer, Dentsu Creative, Australia

Shamel Washington, Associated Creative Director - Health Equity, Deloitte Digital, USA


▲ (왼쪽부터)칸 라이언즈 2023 본선 심사위원으로 선정된 제일기획 말콤 포인튼 CCO, 이예훈 ECD, 한화그룹 박지영 커뮤니케이션위원회 부사장, 융폰마트한강 빌염 CCO. ⓒ브랜드브리프

칸 라이언즈 2023 심사위원 관련 내용은 칸 라이언즈 공식 홈페이지에서 확인할 수 있다. 올해 칸 라이언즈 본선 심사위원은 전세계 46개국 290명의 전문가가 선정됐으며 국내에서는 제일기획의 말콤 포인튼(Malcolm Poynton) 글로벌 최고 크리에이티브 책임자(Global Chief Creative Officer, CCO)와 이예훈 제작전문임원(Executive Creative Director, ECD), 한화그룹의 박지영 커뮤니케이션위원회 부사장, 융폰마트한강의 빌염 CCO가 포함됐다.

올해로 70회를 맞는 2023년 칸 라이언즈 페스티벌은 오는 6월 19일부터 23일까지 프랑스 남부도시 칸에서 열린다. 국내에서는 대홍기획, 더워터멜론, 무신사, 신용협동조합중앙회, 엘베스트, 이노션, 제일기획, ㈜기아, 하나은행, HS애드, KT, SK텔레콤, SK하이닉스(가나다 순)의 마케팅·광고·커뮤니케이션 전문가들이 참관단을 꾸려 프랑스 칸을 방문할 예정이다.

칸 라이언즈 페스티벌 참관 등록은 칸 라이언즈 홈페이지에서 신청할 수 있으며 라이언즈 멤버십을 구매해 온라인으로 참여할 수도 있다. 참관과 관련한 자세한 내용은 칸 라이언즈 코리아에서 확인할 수 있다.

김수경 기자 (muse@newdailybiz.co.kr)
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