오형균 ECD, 브랜드 익스피리언스 & 액티베이션 라이언즈 부문 예선 심사 맡아아시아 최초 칸 '티타늄 라이언즈' 수상, 국내외 광고제서 국내 최다 수상 기록 보유칸 라이언즈 2023, 6월 19일부터 23일까지 프랑스 칸서 열려
  • 오형균 더워터멜론 ECD. ⓒ브랜드브리프
    ▲ 오형균 더워터멜론 ECD. ⓒ브랜드브리프
    오형균 더워터멜론(the.WATERMELON) ECD(Executive Creative Director, 제작전문임원)가 칸 라이언즈 2023 예선 심사위원으로 선정됐다.

    27일 칸 라이언즈 조직위원회에 따르면 오형균 ECD는 세계 최대의 크리에이티비티 축제인 칸 라이언즈(The Cannes Lions International Festival of Creativity)가 주최하는 칸 라이언즈 어워드의 '브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)' 부문 예선 심사를 맡게 됐다.

    올해 칸 라이언즈 예선 심사위원은 58개국 197명의 글로벌 크리에이티브 업계 리더들로 구성됐으며 국내에서는 오 ECD가 유일하게 포함됐다. 예선 심사위원들은 원격으로 출품작을 심사하게 된다.

    오형균 ECD는 "상을 받아야 좋은 광고인 것은 아니지만, 좋은 광고가 상을 받는 것은 당연한 일"이라며 "훌륭한 캠페인들이 빛을 받을 수 있도록 세심히 살펴보겠다"는 소감을 전했다. 
  • 오형균 더워터멜론 ECD. ⓒ브랜드브리프
    ▲ 오형균 더워터멜론 ECD. ⓒ브랜드브리프
    오형균 ECD는 앞서 제일기획에서 삼성전자 갤럭시 S2부터 S5까지 ATL과 IMC 캠페인을 제작했으며, 국내 대행사 최초로 클라이언트에게 아이디어를 먼저 찾아가 제시하는 선제안팀을 만들었다.

    그는 삼성생명 마포대교 생명의 다리 캠페인, 유니클로 히트텍 윈도우 캠페인, 삼성화재 소화기꽃병(Firevase) 캠페인 등을 총괄 제작해 아시아 최초로 칸 라이언즈에서 티타늄 라이언즈를 수상하는 등 총 13개의 라이언즈 트로피를 획득하는 등 글로벌에서도 뛰어난 크리에이티비티 능력을 인정받았다.

    그 밖에 클리오 어워드 그랑프리, 런던 인터내셔널 어워즈, 뉴욕 페스티벌, 원쇼 어워드, D&AD, ADC, 애드페스트, 스파이크스 아시아, 레드닷 어워드 등 국내외 광고제에서 148회라는 국내 최다 수상기록을 보유하고 있다. (국제 광고제 115회, 국내 광고제 33회)

    사이먼 쿡(Simon Cook) 라이언즈(LIONS) 최고경영자(Chief Executive Officer, CEO)는 "칸 라이언즈의 본선 진출작을 확정짓는 1차 심사는 매우 중요하다"며 "올해 예선 심사위원들은 전문 지식을 갖춘 세계적인 수준의 인재들로 구성됐다. 심사위원들의 노고에 미리 감사의 말을 전한다"고 밝혔다.

    칸 라이언즈 2023 예선 심사위원 명단은 아래와 같다.

    클래식 트랙(Classic Track)

    △ 필름 라이언즈(Film Lions)
    Andreas Tatzreiter, CEO, Executive Creative Director, Spießer & Spinner, Austria
    Anisa Dzindo, Executive Producer / Producer, B-Reel Films, Sweden
    Anne Boothroyd, Executive Creative Director, Freelance (previously Dentsu Creative), New Zealand
    Bart Vande Maele, Head of Production, Happiness, Belgium
    Binaifer Dulani, Creative and Founding Member, Talented, India
    Cj de Silva-Ong, Executive Creative Director, TBWA\SMP, The Philippines
    Corinna Martínez, Head of Production, Mastodonte, Mexico
    David Caballero, Chief Creative Officer, Wunderman Thompson, Spain
    Eirik Sørensen, Creative, TRY, Norway
    Francisco Bledel, Executive Creative Director, Publicis Argentina, LATAM
    Helen King, Digital Director Creative, adidas, Global
    Hiroyo Kanehako, Creative Director, Dentsu Inc., Japan
    Jake O'Driscoll, Creative Director, Boys + Girls, Ireland
    Jin Yang, Creative Partner, Leo Burnett, Taiwan
    Johanna Lubin, Global Marketing Manager, Brand Purpose, Social Impact & Community, Global
    Juan Rueda, Director and Partner, Akira Cine, Colombia
    Marielle Wilsdorf, Chief Creative Officer, GGH MullenLowe GmbH, Germany
    Miguel Bemfica, Chief Creative Officer, VMLY&R, MENA
    Nopharit Dusadeedumkoeng, Deputy Executive Creative Director, Wolf Bkk, Thailand
    Tim Fremmich Andresen, Creative Director, NORD DDB, Denmark
    Volkan Dalkilic, Chief Creative Officer, Havas Turkiye, Turkey

    △ 아웃도어 라이언즈(Outdoor Lions)
    Ahmed Mustafa, Executive Creative Director, Adcom Leo Burnett, Pakistan
    Akama Davies, VP, Global Solutions and Operations, GroupM Nexus, Global
    Alan Hairong Ji, CMO & VP, Focus Media, China & Japan
    Andrew Brunton, Managing Director, EMEA, Billups, EMEA
    Angie Tijam-Tohid, Executive Creative Director, Havas Ortega Group, The Philippines
    Arah Kim, Associate Creative Director, Wieden+Kennedy, Mexico
    Damisa Ongsiriwattana, Co-Founder / Chief Creative Officer, SOUR Bangkok, Thailand
    Damon Stapleton, Chief Creative Officer, The Monkeys, New Zealand
    Donevan Chew, Chief Creative Officer, Havas Immerse, Malaysia
    Finnja Skornia, Creative Director, DDB Group, Germany
    Gerardo Vazquez, Creative Director, VMLY&R, Puerto Rico
    Ivo Purvis, Executive Creative Director, Dentsu Creative, Portugal
    Juan Gómez, Brand Manager, Banco de Bogotá, Colombia
    Laura Villanueva Chávez, Brand, Communications & Insight Manager, Mibanco, Peru
    Man Wai Wong, VP, Group Creative Director, Design, Leo Burnett, Canada
    Manuel Wenzel, Chief Creative Officer, TBWA\Switzerland AG, Switzerland
    Moumita Pal, Senior Creative Director, FCB, India
    Nayeli Kremb, Creative Director, Perfect Fools, Sweden
    Nicolas Gaspart, Copywriter, mortierbrigade, Belgium
    Nicolas Geahchan, Executive Creative Director, Wunderman Thompson, Qatar
    Pia Lystad, Art Director, POL, Norway
    Yoofi Breww, Creative Director, MullenLowe Accra, Ghana

    △ 인쇄&출판 라이언즈(Print & Publishing Lions)
    Carlos Fernandez Oxte, Head of Creative / Executive Creative Director, Archer Troy, Mexico
    Ida Gronblom, Executive Creative Director, FCB, USA
    Maria Lujan Donaire, Executive Creative Director, HOY by Havas, LATAM
    Nadia Charif, Senior Art Director, Dentsu Creative, Italy
    Ravi Shanker, Chief Creative Officer, Publicis Groupe, Indonesia
    Rianna Woods, Senior Art Director, Wunderman Thompson, UK

    △ 라디오 & 오디오 라이언즈(Radio & Audio Lions)
    Carol Lambert, Creative Director, Creative Consultant, Ireland
    Francisco Cavada, Chief Creative Officer, BBDO, Chile
    Leen Renders, Director, Het Geluidshuis, Belgium
    Nathalie Hasson, Head of Audio Narrative & Podcasts, HRCLS, France
    Oje Ojeaga, CEO / Chief Creative Officer, Up In The Sky, Nigeria
    Pipo Morano, Executive Creative Director, Grey, LATAM

    크래프트 트랙(Craft Track)

    △ 디자인 라이언즈(Design Lions)
    Aurélie Scalabre, Creative Director, BETC, France
    Haoxi Lv, Senior Design Expert, Ant Group, Mainland China
    Jonathan Johnsongriffin, VP, Global Brand Creative, Google Brand Studio, Google, Global
    Mohammed Sehly, Executive Creative Director, Leo Burnett, Saudi Arabia
    Prue Jones, Design and Creative Director, Accenture Song, Australia
    Shekhar Badve, Founder Director, Lokus Design Pvt. Ltd., India

    △ 필름 크래프트 라이언즈(Film Craft Lions)
    Aaron Leung, Head of Copy, Bates Pan Gulf LLC, UAE
    Adrian Aspani, General Manager, LaDoble, Buenos Aires, Ciudad de Mexico, Madrid, Miami
    Anne Akande, VFX Producer, Unini Productions Limited, UK
    Belén Garau, Founder / Service Producer, The Local Production Company, Spain
    Christina Yu, Director, Merchant, Canada
    Damir Ciglar, Co Founder / CEO, Imago Ogilvy, SEE
    Deh Bastos, Creative Director, Publicis Brasil, LATAM
    Ewan Yap, Creative Director, TBWA\Media Arts Lab, Mainland China
    Fiona King, Global Director of Production, Sweetshop, Global
    Jeana Theron-Khoury, Film Director, Darling Films, South Africa
    Karim Naceur, Global Head of Tv Production, BETC, Global
    Kimberly Chin, Founder / Creative / Composer, Pitch Audio+Magic, Malaysia
    Linnea Roxeheim, Director, Giants & Toys, Sweden
    Martin Furze, Creative Director & Director, Bacon Production, Global
    Ronak Chugh, Director, Rooted Films, India
    Santiago Chaumont, Director, Central Films, Mexico
    Shima Green, Director / Photographer, Craft Worldwide, USA
    Silvia Bergamaschi, Senior Producer, Indiana Production SPA, Italy
    Stylianos Cotionis, CEO and Executive Producer, Foss Productions, Greece
    Tobias Fueter, Co-Founder & Director, stories AG, Switzerland
    Wuthisak Anarnkaporn, Film Director / Founder, FACTORY 01, Thailand

    △ 인더스트리 크래프트 라이언즈(Industry Craft Lions)
    Atiya Zaidi, Managing Director / Executive Creative Director, BBDO, Pakistan
    Davor Bruketa, Chief Creative Officer, Bruketa&Zinic&Grey, Croatia
    Mahesh Ambaliya, Creative Director, VMLY&R, India
    Marie-Elaine Benoit, Creative Director, Branding & Design, Sid Lee, Canada
    Pedro Americo, Executive Creative Director, McCann, Germany
    Sally Anderson, Creative Director, MetaDesign, China

    인게이지먼트 트랙, 링크드인 파트너십(Engagement Track | In partnership with LinkedIn)

    △ 다이렉트 라이언즈(Direct Lions)
    Adrian Yeap, Executive Creative Director, Publicis, Singapore
    Agnieszka Klimczak, Creative Partner, FCB&theMilkman, Poland
    Anke Roell, Head of Copy, HeimatTBWA\, Germany
    Ben Sever, Chief Creative Officer, Co-CEO, and Partner, Havas, Israel
    Carla Leveratto, Head of Creative Works, Google, Italy
    Christel Chong, Creative Director, DDB, Hong Kong SAR
    Diana Ceausu-Caverly, Global Chief Strategy Officer, MRM, Global
    Ebba Grenninger, Deputy CEO and Creative Director, Jung Relations, Sweden
    Jake Barrow, Group Executive Creative Director, VMLY&R, Australia
    Jorge Eliecer Pinto, Executive Creative Director, MullenLowe SSP3, Colombia
    Kimmy Liu, Executive Creative Director, Cheil PengTai Beijing, Mainland China
    Luis Enriquez, Chief Creative Officer, VMLY&R, Mexico
    Lulo Calio, Chief Creative Officer & Founding Partner, Togetherwith, Argentina
    Magd El Sherif, Co-Founder and Managing Partner, matter, Egypt
    Manuel Ostyn, Creative Partner, Joe Public, Belgium
    Matilda Egere-Cooper, Editorial Director, Dentsu Creative, UK
    Rene Verbong, Executive Creative Director, DEPT®, The Netherlands
    Rita-Maria Spielvogel, Creative Director, BBDO Wien, Austria
    Roehl Sanchez, Chief Creative Officer, BIMM, Canada
    Sergio Franco Tosso, Executive Creative Director, Fahrenheit DDB, Peru
    Vincent Montocchio, Executive Creative Director, CIRCUS!, Mauritius
    Whitney Michel, Executive Creative Director, Uniworld Group, South Africa

    △ 미디어 라이언즈(Media Lions)
    Abelardo Ibanez, CEO, Zenith Media, Spain
    Alicia Lorenzo, SVP Revenue Growth & Corporate Communication Director, Ignis Media Agency, Argentina
    Ami Qian, CEO, Carat China, Mainland China
    Clare Trafankowska, Managing Director, iProspect, dentsu, South Africa
    Elda Choucair, CEO, Omnicom Media Group, MENA
    Emilie Perrier, VP Havas Play Content & Media Partnerships, HAVAS PLAY, France
    Ender Buruk, CEO, Mindshare, EMEA
    Gaurav Virkar, P&G Global Media Leader, Procter & Gamble, Global
    Helen Galanis, CEO, Initiative, Canada
    Isabelle Dacz, CEO, Wavemaker, The Netherlands
    Karine Ysebrant de Lendonck, Chief Media Officer, Publicis Groupe, Belgium
    Kelly Rosnell-Shand, Client Partner, Spark Foundry NZ, New Zealand
    Miguel Pava, CEO, PHD, Costa Rica
    Morten Flamand, CEO, EssenceMediacom, Sweden
    Naomi Michael, Chief Marketing & Communications Officer, Asia Pacific, IPG Mediabrands, APAC
    Rasmus Philip, Senior Strategist, Uncle Grey, Denmark
    Stacy Ann Effs, Senior Director, Strategy, Hearts & Science, USA
    Stephen Onaivi, Managing Director, OMD Ghana (mediaReachOMD), Ghana
    Takamasa Hirai, Planning Creative Director, ADK Marketing Solutions, Japan
    Tal Kedmi, CEO, Reflect Media, Israel
    Thomas Jamet, CEO, IPG Mediabrands & UM, France
    Valentina Vieira, VP Marketing, Alpina, Colombia

    △ PR 라이언즈(PR Lions)
    Carol Yeung, Managing Director, Golin, Hong Kong SAR
    Carol Warui, Deputy Managing Partner Public Relations & Influence, Ogilvy Africa, Kenya
    Damián Martínez Lahitou, CEO & Founder, Feedback PR, Argentina
    Deborah De Klerck, Managing Director, Famous Relations, Belgium
    Higinio Martínez, GM & Consejero Delegado, Omnicom PR Group, Spain & Portugal
    Ivo Půr, Managing Director, Hero & Outlaw a.s., Czech Republic
    Jacqueline Bosselaar, CEO, HPB | Het PR Bureau, The Netherlands
    Jorg Riommi, Chief Creative Officer Central & Eastern Europe, Publicis Groupe, CEE
    Razan Karim, Senior Communications Director, Red Havas Middle East, UAE
    Ruxandra Papuc, Executive Creative Director, McCann, Romania
    Sandrine Cormary, General Manager, Omnicom PR Group, France

    △ 소셜 & 인플루언서 라이언즈(Social & Influencer Lions)
    Alberto Quirós, Chief Creative Officer, Jotabequ Grey, Costa Rica
    Angelica Alvarado Ariza, VP Beyond Core, AbInbev, Colombia
    Baba Touré, Founder, Hammerfest, EMEA
    Carla El Maalouli, Marketing consultant, Freelance, MENA
    Christina So, Group Digital Planning Director, FCB Aotearoa, New Zealand
    Eoin Sherry, Global Executive Creative Director, LePub, Global
    Helen Lee, Agency Lead, LinkedIn, Southeast Asia, Hong Kong SAR and Taiwan
    Jennifer Hyland, Senior Director, Edelman, Ireland
    Lorraine Ann Garcia, Social Media Lead, lululemon, APAC
    Mami Koyama, Copywriter / Creative Planner, Dentsu, Japan
    Michael Messer, Creative Director, Jung von Matt DONAU, Austria
    Niat Asfaw Graca, General Manager, Serviceplan Bubble GmbH, Germany
    Omaga Idirigbe, Executive Creative Director, DDB, Nigeria
    Pablo Ferrari, Executive Creative Director, Independent, Mexico
    Phindile Phiri, Director - Assets Influencer Partnerships Africa, The Coca-Cola Company, South Africa
    Rahmon Agbaje, Co-Founder, Loud Parade, UK

    엔터테인먼트 트랙, ESL FACEIT 그룹 파트너십(Entertainment Track | In partnership with ESL FACEIT Group)

    △ 엔터테인먼트 라이언즈(Entertainment Lions)
    Caroline Petruccelli, Head of Agency Production, Publicis Groupe, France
    Devin Baker, Creative Director, 72andSunny, USA
    Jason Fashade, Managing Director, Social & Experience, Ogilvy, Hong Kong SAR
    Matias Anríquez, Creative Director, Wolf BCPP, Chile
    Sumeli Chatterjee, Sr. Director, Integrated Marketing & Experiences (IMX), The Coca-Cola Company, India & South West Asia
    Zizwe Vundla, CMO, Safaricom, East Africa

    익스피리언스 트랙(Experience Track)

    △ 브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)
    Ashley Knight, Strategy Director, Jam3, The Netherlands
    Chantal Silva Zúñiga, Digital Creative Director, DDB, Mexico
    Doug Muir, Executive Creative Director, Proof, Canada
    Genevieve Hoey, Creative Lead ANZ, 72andSunny, ANZ
    Hasib Hasan Chowdhury, Sr. Group Creative Director, Adcomm Ltd., Bangladesh
    오형균(HyungKyun Oh), Executive Creative Director, 더워터멜론(the.WATERMELON), APAC
    Joachim Kortlepel, Executive Creative Director & Partner, Jung von Matt AG, Germany
    Josefina Casellas, Executive Creative Director SS LATAM, R/GA, LATAM
    Kazz Ishihara, Group Executive Creative Director, McCann Worldgroup, Japan
    Keith Manning, Executive Creative Director, TBWA Hunt Lascaris, South Africa
    Lucía Angulo, Head of Creative Business, Accenture Song, Spain
    Mahesan M., Executive Creative Director, Cheil Worldwide, APAC
    Mauricio Sarmiento, Chief Creative Officer, Leo Burnett Colombia / Publicis Groupe Panamá, LATAM
    Paolo Garcia, Chief Creative Officer, Publicis Groupe, Vietnam
    Peter Lund, Chief Creative Officer, AKQA, Global
    Piotr Osinski, Regional Creative Director, VMLY&R, Poland
    Rikke Sofie Jacobsen, Creative, POL Oslo, Norway
    Rosana Vilcarromero, Head of Marketing, PlazaVea, Peru
    Tamara Greene, Managing Director, Global Brands, Havas Creative Group, Global
    Tulan Ma, Chief Creative Officer, BBDO China, Mainland China
    Yasmina Boustani, Creative Director, Leo Burnett, UAE

    헬스 트랙(Health Track)

    △ 헬스 & 웰니스 라이언즈(Health & Wellness Lions)
    Annikka Koivu, Director, Health, wellbeing and food, Kaiku Group Ltd, Finland
    Brian Wang, SVP, Head of Health, Edelman China, Mainland China
    Emuron Alemu, Chief Creative Officer, The Quollective, Kenya
    Gretel Lanner, Regional VP Latin America, Edgewell Personal Care, LATAM
    Jayesh Nair, Digital Acceleration Lead, EMEA, Bayer Consumer Health, EMEA
    Jini Mathai, Regional Head-Southeast Asia, Havas Health and You, Southeast Asia
    Kai Baumann, Associate Creative Director, IPG Health, Germany
    Lori Bullock, SVP, Executive Producer, Digitas Health, USA
    Louise Ljungberg, Deputy CEO, ABBY.WORLD, Sweden
    Mandie van der Merwe, Chief Creative Officer, Dentsu Creative, Australia
    Shamel Washington, Associated Creative Director - Health Equity, Deloitte Digital, USA
  • (왼쪽부터)칸 라이언즈 2023 본선 심사위원으로 선정된 제일기획 말콤 포인튼 CCO, 이예훈 ECD, 한화그룹 박지영 커뮤니케이션위원회 부사장, 융폰마트한강 빌염 CCO. ⓒ브랜드브리프
    ▲ (왼쪽부터)칸 라이언즈 2023 본선 심사위원으로 선정된 제일기획 말콤 포인튼 CCO, 이예훈 ECD, 한화그룹 박지영 커뮤니케이션위원회 부사장, 융폰마트한강 빌염 CCO. ⓒ브랜드브리프
    칸 라이언즈 2023 심사위원 관련 내용은 칸 라이언즈 공식 홈페이지에서 확인할 수 있다. 올해 칸 라이언즈 본선 심사위원은 전세계 46개국 290명의 전문가가 선정됐으며 국내에서는 제일기획의 말콤 포인튼(Malcolm Poynton) 글로벌 최고 크리에이티브 책임자(Global Chief Creative Officer, CCO)와 이예훈 제작전문임원(Executive Creative Director, ECD), 한화그룹의 박지영 커뮤니케이션위원회 부사장, 융폰마트한강의 빌염 CCO가 포함됐다.

    올해로 70회를 맞는 2023년 칸 라이언즈 페스티벌은 오는 6월 19일부터 23일까지 프랑스 남부도시 칸에서 열린다. 국내에서는 대홍기획, 더워터멜론, 무신사, 신용협동조합중앙회, 엘베스트, 이노션, 제일기획, ㈜기아, 하나은행, HS애드, KT, SK텔레콤, SK하이닉스(가나다 순)의 마케팅·광고·커뮤니케이션 전문가들이 참관단을 꾸려 프랑스 칸을 방문할 예정이다.

    칸 라이언즈 페스티벌 참관 등록은 칸 라이언즈 홈페이지에서 신청할 수 있으며 라이언즈 멤버십을 구매해 온라인으로 참여할 수도 있다. 참관과 관련한 자세한 내용은 칸 라이언즈 코리아에서 확인할 수 있다.