오형균 ECD, 브랜드 익스피리언스 & 액티베이션 라이언즈 부문 예선 심사 맡아아시아 최초 칸 '티타늄 라이언즈' 수상, 국내외 광고제서 국내 최다 수상 기록 보유칸 라이언즈 2023, 6월 19일부터 23일까지 프랑스 칸서 열려
-
오형균 더워터멜론(the.WATERMELON) ECD(Executive Creative Director, 제작전문임원)가 칸 라이언즈 2023 예선 심사위원으로 선정됐다.27일 칸 라이언즈 조직위원회에 따르면 오형균 ECD는 세계 최대의 크리에이티비티 축제인 칸 라이언즈(The Cannes Lions International Festival of Creativity)가 주최하는 칸 라이언즈 어워드의 '브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)' 부문 예선 심사를 맡게 됐다.올해 칸 라이언즈 예선 심사위원은 58개국 197명의 글로벌 크리에이티브 업계 리더들로 구성됐으며 국내에서는 오 ECD가 유일하게 포함됐다. 예선 심사위원들은 원격으로 출품작을 심사하게 된다.
오형균 ECD는 "상을 받아야 좋은 광고인 것은 아니지만, 좋은 광고가 상을 받는 것은 당연한 일"이라며 "훌륭한 캠페인들이 빛을 받을 수 있도록 세심히 살펴보겠다"는 소감을 전했다. -
오형균 ECD는 앞서 제일기획에서 삼성전자 갤럭시 S2부터 S5까지 ATL과 IMC 캠페인을 제작했으며, 국내 대행사 최초로 클라이언트에게 아이디어를 먼저 찾아가 제시하는 선제안팀을 만들었다.그는 삼성생명 마포대교 생명의 다리 캠페인, 유니클로 히트텍 윈도우 캠페인, 삼성화재 소화기꽃병(Firevase) 캠페인 등을 총괄 제작해 아시아 최초로 칸 라이언즈에서 티타늄 라이언즈를 수상하는 등 총 13개의 라이언즈 트로피를 획득하는 등 글로벌에서도 뛰어난 크리에이티비티 능력을 인정받았다.그 밖에 클리오 어워드 그랑프리, 런던 인터내셔널 어워즈, 뉴욕 페스티벌, 원쇼 어워드, D&AD, ADC, 애드페스트, 스파이크스 아시아, 레드닷 어워드 등 국내외 광고제에서 148회라는 국내 최다 수상기록을 보유하고 있다. (국제 광고제 115회, 국내 광고제 33회)사이먼 쿡(Simon Cook) 라이언즈(LIONS) 최고경영자(Chief Executive Officer, CEO)는 "칸 라이언즈의 본선 진출작을 확정짓는 1차 심사는 매우 중요하다"며 "올해 예선 심사위원들은 전문 지식을 갖춘 세계적인 수준의 인재들로 구성됐다. 심사위원들의 노고에 미리 감사의 말을 전한다"고 밝혔다.칸 라이언즈 2023 예선 심사위원 명단은 아래와 같다.클래식 트랙(Classic Track)△ 필름 라이언즈(Film Lions)Andreas Tatzreiter, CEO, Executive Creative Director, Spießer & Spinner, AustriaAnisa Dzindo, Executive Producer / Producer, B-Reel Films, SwedenAnne Boothroyd, Executive Creative Director, Freelance (previously Dentsu Creative), New ZealandBart Vande Maele, Head of Production, Happiness, BelgiumBinaifer Dulani, Creative and Founding Member, Talented, IndiaCj de Silva-Ong, Executive Creative Director, TBWA\SMP, The PhilippinesCorinna Martínez, Head of Production, Mastodonte, MexicoDavid Caballero, Chief Creative Officer, Wunderman Thompson, SpainEirik Sørensen, Creative, TRY, NorwayFrancisco Bledel, Executive Creative Director, Publicis Argentina, LATAMHelen King, Digital Director Creative, adidas, GlobalHiroyo Kanehako, Creative Director, Dentsu Inc., JapanJake O'Driscoll, Creative Director, Boys + Girls, IrelandJin Yang, Creative Partner, Leo Burnett, TaiwanJohanna Lubin, Global Marketing Manager, Brand Purpose, Social Impact & Community, GlobalJuan Rueda, Director and Partner, Akira Cine, ColombiaMarielle Wilsdorf, Chief Creative Officer, GGH MullenLowe GmbH, GermanyMiguel Bemfica, Chief Creative Officer, VMLY&R, MENANopharit Dusadeedumkoeng, Deputy Executive Creative Director, Wolf Bkk, ThailandTim Fremmich Andresen, Creative Director, NORD DDB, DenmarkVolkan Dalkilic, Chief Creative Officer, Havas Turkiye, Turkey△ 아웃도어 라이언즈(Outdoor Lions)Ahmed Mustafa, Executive Creative Director, Adcom Leo Burnett, PakistanAkama Davies, VP, Global Solutions and Operations, GroupM Nexus, GlobalAlan Hairong Ji, CMO & VP, Focus Media, China & JapanAndrew Brunton, Managing Director, EMEA, Billups, EMEAAngie Tijam-Tohid, Executive Creative Director, Havas Ortega Group, The PhilippinesArah Kim, Associate Creative Director, Wieden+Kennedy, MexicoDamisa Ongsiriwattana, Co-Founder / Chief Creative Officer, SOUR Bangkok, ThailandDamon Stapleton, Chief Creative Officer, The Monkeys, New ZealandDonevan Chew, Chief Creative Officer, Havas Immerse, MalaysiaFinnja Skornia, Creative Director, DDB Group, GermanyGerardo Vazquez, Creative Director, VMLY&R, Puerto RicoIvo Purvis, Executive Creative Director, Dentsu Creative, PortugalJuan Gómez, Brand Manager, Banco de Bogotá, ColombiaLaura Villanueva Chávez, Brand, Communications & Insight Manager, Mibanco, PeruMan Wai Wong, VP, Group Creative Director, Design, Leo Burnett, CanadaManuel Wenzel, Chief Creative Officer, TBWA\Switzerland AG, SwitzerlandMoumita Pal, Senior Creative Director, FCB, IndiaNayeli Kremb, Creative Director, Perfect Fools, SwedenNicolas Gaspart, Copywriter, mortierbrigade, BelgiumNicolas Geahchan, Executive Creative Director, Wunderman Thompson, QatarPia Lystad, Art Director, POL, NorwayYoofi Breww, Creative Director, MullenLowe Accra, Ghana△ 인쇄&출판 라이언즈(Print & Publishing Lions)Carlos Fernandez Oxte, Head of Creative / Executive Creative Director, Archer Troy, MexicoIda Gronblom, Executive Creative Director, FCB, USAMaria Lujan Donaire, Executive Creative Director, HOY by Havas, LATAMNadia Charif, Senior Art Director, Dentsu Creative, ItalyRavi Shanker, Chief Creative Officer, Publicis Groupe, IndonesiaRianna Woods, Senior Art Director, Wunderman Thompson, UK△ 라디오 & 오디오 라이언즈(Radio & Audio Lions)Carol Lambert, Creative Director, Creative Consultant, IrelandFrancisco Cavada, Chief Creative Officer, BBDO, ChileLeen Renders, Director, Het Geluidshuis, BelgiumNathalie Hasson, Head of Audio Narrative & Podcasts, HRCLS, FranceOje Ojeaga, CEO / Chief Creative Officer, Up In The Sky, NigeriaPipo Morano, Executive Creative Director, Grey, LATAM크래프트 트랙(Craft Track)△ 디자인 라이언즈(Design Lions)Aurélie Scalabre, Creative Director, BETC, FranceHaoxi Lv, Senior Design Expert, Ant Group, Mainland ChinaJonathan Johnsongriffin, VP, Global Brand Creative, Google Brand Studio, Google, GlobalMohammed Sehly, Executive Creative Director, Leo Burnett, Saudi ArabiaPrue Jones, Design and Creative Director, Accenture Song, AustraliaShekhar Badve, Founder Director, Lokus Design Pvt. Ltd., India△ 필름 크래프트 라이언즈(Film Craft Lions)Aaron Leung, Head of Copy, Bates Pan Gulf LLC, UAEAdrian Aspani, General Manager, LaDoble, Buenos Aires, Ciudad de Mexico, Madrid, MiamiAnne Akande, VFX Producer, Unini Productions Limited, UKBelén Garau, Founder / Service Producer, The Local Production Company, SpainChristina Yu, Director, Merchant, CanadaDamir Ciglar, Co Founder / CEO, Imago Ogilvy, SEEDeh Bastos, Creative Director, Publicis Brasil, LATAMEwan Yap, Creative Director, TBWA\Media Arts Lab, Mainland ChinaFiona King, Global Director of Production, Sweetshop, GlobalJeana Theron-Khoury, Film Director, Darling Films, South AfricaKarim Naceur, Global Head of Tv Production, BETC, GlobalKimberly Chin, Founder / Creative / Composer, Pitch Audio+Magic, MalaysiaLinnea Roxeheim, Director, Giants & Toys, SwedenMartin Furze, Creative Director & Director, Bacon Production, GlobalRonak Chugh, Director, Rooted Films, IndiaSantiago Chaumont, Director, Central Films, MexicoShima Green, Director / Photographer, Craft Worldwide, USASilvia Bergamaschi, Senior Producer, Indiana Production SPA, ItalyStylianos Cotionis, CEO and Executive Producer, Foss Productions, GreeceTobias Fueter, Co-Founder & Director, stories AG, SwitzerlandWuthisak Anarnkaporn, Film Director / Founder, FACTORY 01, Thailand△ 인더스트리 크래프트 라이언즈(Industry Craft Lions)Atiya Zaidi, Managing Director / Executive Creative Director, BBDO, PakistanDavor Bruketa, Chief Creative Officer, Bruketa&Zinic&Grey, CroatiaMahesh Ambaliya, Creative Director, VMLY&R, IndiaMarie-Elaine Benoit, Creative Director, Branding & Design, Sid Lee, CanadaPedro Americo, Executive Creative Director, McCann, GermanySally Anderson, Creative Director, MetaDesign, China인게이지먼트 트랙, 링크드인 파트너십(Engagement Track | In partnership with LinkedIn)△ 다이렉트 라이언즈(Direct Lions)Adrian Yeap, Executive Creative Director, Publicis, SingaporeAgnieszka Klimczak, Creative Partner, FCB&theMilkman, PolandAnke Roell, Head of Copy, HeimatTBWA\, GermanyBen Sever, Chief Creative Officer, Co-CEO, and Partner, Havas, IsraelCarla Leveratto, Head of Creative Works, Google, ItalyChristel Chong, Creative Director, DDB, Hong Kong SARDiana Ceausu-Caverly, Global Chief Strategy Officer, MRM, GlobalEbba Grenninger, Deputy CEO and Creative Director, Jung Relations, SwedenJake Barrow, Group Executive Creative Director, VMLY&R, AustraliaJorge Eliecer Pinto, Executive Creative Director, MullenLowe SSP3, ColombiaKimmy Liu, Executive Creative Director, Cheil PengTai Beijing, Mainland ChinaLuis Enriquez, Chief Creative Officer, VMLY&R, MexicoLulo Calio, Chief Creative Officer & Founding Partner, Togetherwith, ArgentinaMagd El Sherif, Co-Founder and Managing Partner, matter, EgyptManuel Ostyn, Creative Partner, Joe Public, BelgiumMatilda Egere-Cooper, Editorial Director, Dentsu Creative, UKRene Verbong, Executive Creative Director, DEPT®, The NetherlandsRita-Maria Spielvogel, Creative Director, BBDO Wien, AustriaRoehl Sanchez, Chief Creative Officer, BIMM, CanadaSergio Franco Tosso, Executive Creative Director, Fahrenheit DDB, PeruVincent Montocchio, Executive Creative Director, CIRCUS!, MauritiusWhitney Michel, Executive Creative Director, Uniworld Group, South Africa△ 미디어 라이언즈(Media Lions)Abelardo Ibanez, CEO, Zenith Media, SpainAlicia Lorenzo, SVP Revenue Growth & Corporate Communication Director, Ignis Media Agency, ArgentinaAmi Qian, CEO, Carat China, Mainland ChinaClare Trafankowska, Managing Director, iProspect, dentsu, South AfricaElda Choucair, CEO, Omnicom Media Group, MENAEmilie Perrier, VP Havas Play Content & Media Partnerships, HAVAS PLAY, FranceEnder Buruk, CEO, Mindshare, EMEAGaurav Virkar, P&G Global Media Leader, Procter & Gamble, GlobalHelen Galanis, CEO, Initiative, CanadaIsabelle Dacz, CEO, Wavemaker, The NetherlandsKarine Ysebrant de Lendonck, Chief Media Officer, Publicis Groupe, BelgiumKelly Rosnell-Shand, Client Partner, Spark Foundry NZ, New ZealandMiguel Pava, CEO, PHD, Costa RicaMorten Flamand, CEO, EssenceMediacom, SwedenNaomi Michael, Chief Marketing & Communications Officer, Asia Pacific, IPG Mediabrands, APACRasmus Philip, Senior Strategist, Uncle Grey, DenmarkStacy Ann Effs, Senior Director, Strategy, Hearts & Science, USAStephen Onaivi, Managing Director, OMD Ghana (mediaReachOMD), GhanaTakamasa Hirai, Planning Creative Director, ADK Marketing Solutions, JapanTal Kedmi, CEO, Reflect Media, IsraelThomas Jamet, CEO, IPG Mediabrands & UM, FranceValentina Vieira, VP Marketing, Alpina, Colombia△ PR 라이언즈(PR Lions)Carol Yeung, Managing Director, Golin, Hong Kong SARCarol Warui, Deputy Managing Partner Public Relations & Influence, Ogilvy Africa, KenyaDamián Martínez Lahitou, CEO & Founder, Feedback PR, ArgentinaDeborah De Klerck, Managing Director, Famous Relations, BelgiumHiginio Martínez, GM & Consejero Delegado, Omnicom PR Group, Spain & PortugalIvo Půr, Managing Director, Hero & Outlaw a.s., Czech RepublicJacqueline Bosselaar, CEO, HPB | Het PR Bureau, The NetherlandsJorg Riommi, Chief Creative Officer Central & Eastern Europe, Publicis Groupe, CEERazan Karim, Senior Communications Director, Red Havas Middle East, UAERuxandra Papuc, Executive Creative Director, McCann, RomaniaSandrine Cormary, General Manager, Omnicom PR Group, France△ 소셜 & 인플루언서 라이언즈(Social & Influencer Lions)Alberto Quirós, Chief Creative Officer, Jotabequ Grey, Costa RicaAngelica Alvarado Ariza, VP Beyond Core, AbInbev, ColombiaBaba Touré, Founder, Hammerfest, EMEACarla El Maalouli, Marketing consultant, Freelance, MENAChristina So, Group Digital Planning Director, FCB Aotearoa, New ZealandEoin Sherry, Global Executive Creative Director, LePub, GlobalHelen Lee, Agency Lead, LinkedIn, Southeast Asia, Hong Kong SAR and TaiwanJennifer Hyland, Senior Director, Edelman, IrelandLorraine Ann Garcia, Social Media Lead, lululemon, APACMami Koyama, Copywriter / Creative Planner, Dentsu, JapanMichael Messer, Creative Director, Jung von Matt DONAU, AustriaNiat Asfaw Graca, General Manager, Serviceplan Bubble GmbH, GermanyOmaga Idirigbe, Executive Creative Director, DDB, NigeriaPablo Ferrari, Executive Creative Director, Independent, MexicoPhindile Phiri, Director - Assets Influencer Partnerships Africa, The Coca-Cola Company, South AfricaRahmon Agbaje, Co-Founder, Loud Parade, UK엔터테인먼트 트랙, ESL FACEIT 그룹 파트너십(Entertainment Track | In partnership with ESL FACEIT Group)△ 엔터테인먼트 라이언즈(Entertainment Lions)Caroline Petruccelli, Head of Agency Production, Publicis Groupe, FranceDevin Baker, Creative Director, 72andSunny, USAJason Fashade, Managing Director, Social & Experience, Ogilvy, Hong Kong SARMatias Anríquez, Creative Director, Wolf BCPP, ChileSumeli Chatterjee, Sr. Director, Integrated Marketing & Experiences (IMX), The Coca-Cola Company, India & South West AsiaZizwe Vundla, CMO, Safaricom, East Africa익스피리언스 트랙(Experience Track)△ 브랜드 익스피리언스 & 액티베이션 라이언즈(Brand Experience & Activation Lions)Ashley Knight, Strategy Director, Jam3, The NetherlandsChantal Silva Zúñiga, Digital Creative Director, DDB, MexicoDoug Muir, Executive Creative Director, Proof, CanadaGenevieve Hoey, Creative Lead ANZ, 72andSunny, ANZHasib Hasan Chowdhury, Sr. Group Creative Director, Adcomm Ltd., Bangladesh오형균(HyungKyun Oh), Executive Creative Director, 더워터멜론(the.WATERMELON), APACJoachim Kortlepel, Executive Creative Director & Partner, Jung von Matt AG, GermanyJosefina Casellas, Executive Creative Director SS LATAM, R/GA, LATAMKazz Ishihara, Group Executive Creative Director, McCann Worldgroup, JapanKeith Manning, Executive Creative Director, TBWA Hunt Lascaris, South AfricaLucía Angulo, Head of Creative Business, Accenture Song, SpainMahesan M., Executive Creative Director, Cheil Worldwide, APACMauricio Sarmiento, Chief Creative Officer, Leo Burnett Colombia / Publicis Groupe Panamá, LATAMPaolo Garcia, Chief Creative Officer, Publicis Groupe, VietnamPeter Lund, Chief Creative Officer, AKQA, GlobalPiotr Osinski, Regional Creative Director, VMLY&R, PolandRikke Sofie Jacobsen, Creative, POL Oslo, NorwayRosana Vilcarromero, Head of Marketing, PlazaVea, PeruTamara Greene, Managing Director, Global Brands, Havas Creative Group, GlobalTulan Ma, Chief Creative Officer, BBDO China, Mainland ChinaYasmina Boustani, Creative Director, Leo Burnett, UAE헬스 트랙(Health Track)△ 헬스 & 웰니스 라이언즈(Health & Wellness Lions)Annikka Koivu, Director, Health, wellbeing and food, Kaiku Group Ltd, FinlandBrian Wang, SVP, Head of Health, Edelman China, Mainland ChinaEmuron Alemu, Chief Creative Officer, The Quollective, KenyaGretel Lanner, Regional VP Latin America, Edgewell Personal Care, LATAMJayesh Nair, Digital Acceleration Lead, EMEA, Bayer Consumer Health, EMEAJini Mathai, Regional Head-Southeast Asia, Havas Health and You, Southeast AsiaKai Baumann, Associate Creative Director, IPG Health, GermanyLori Bullock, SVP, Executive Producer, Digitas Health, USALouise Ljungberg, Deputy CEO, ABBY.WORLD, SwedenMandie van der Merwe, Chief Creative Officer, Dentsu Creative, AustraliaShamel Washington, Associated Creative Director - Health Equity, Deloitte Digital, USA
-
칸 라이언즈 2023 심사위원 관련 내용은 칸 라이언즈 공식 홈페이지에서 확인할 수 있다. 올해 칸 라이언즈 본선 심사위원은 전세계 46개국 290명의 전문가가 선정됐으며 국내에서는 제일기획의 말콤 포인튼(Malcolm Poynton) 글로벌 최고 크리에이티브 책임자(Global Chief Creative Officer, CCO)와 이예훈 제작전문임원(Executive Creative Director, ECD), 한화그룹의 박지영 커뮤니케이션위원회 부사장, 융폰마트한강의 빌염 CCO가 포함됐다.올해로 70회를 맞는 2023년 칸 라이언즈 페스티벌은 오는 6월 19일부터 23일까지 프랑스 남부도시 칸에서 열린다. 국내에서는 대홍기획, 더워터멜론, 무신사, 신용협동조합중앙회, 엘베스트, 이노션, 제일기획, ㈜기아, 하나은행, HS애드, KT, SK텔레콤, SK하이닉스(가나다 순)의 마케팅·광고·커뮤니케이션 전문가들이 참관단을 꾸려 프랑스 칸을 방문할 예정이다.칸 라이언즈 페스티벌 참관 등록은 칸 라이언즈 홈페이지에서 신청할 수 있으며 라이언즈 멤버십을 구매해 온라인으로 참여할 수도 있다. 참관과 관련한 자세한 내용은 칸 라이언즈 코리아에서 확인할 수 있다.